Entry requirements

Entry to the MBA/Diploma in International Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential.

Months of entry

January, September

Course content

This MBA is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.Core module: International Marketing: Compulsory modules: Consumer Behaviour in a Global & Digital World, Global Brand Management, International Marketing Communication, Management Research, Marketing Analysis, and Marketing Strategy.Optional module: must include one of the following (not both): International Strategic Management; Organisations and People.

Information for international students

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and Internet-based TOEFL test scores of no less than 75 is required.

Qualification and course duration

MBA

full time
12 months

PGDip

full time
9 months

Course contact details

Name
Debbie Pritchard
Email
business.pg@bangor.ac.uk
Phone
+44 (0) 1248 383023