Taught course

International Marketing

Institution
Bangor University · Bangor Business School
Qualifications
MBAPGDip

Entry requirements

Entry to the MBA/Diploma in International Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential.

Months of entry

January, September

Course content

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

The programme is accredited by the CIMA (the Chartered Institute of Management Accountants) which means students could be entitled to claim exemptions for some of their professional examinations, please see CIMA website.

Course Structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The International Marketing Project (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

September intake: Taught modules are undertaken in the period of September to June and will involve the study of 120 credits. The International Marketing Project (or equivalent) is valued at 60 credits and is undertaken during the period of June to September.

Information for international students

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English.

  • IELTS: 6.0 (with no element below 5.5)
  • Pearson PTE: a score of 56 (with no element lower than 51)
  • Cambridge English Test – Advanced: 169 (with no element lower than 162)

It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor, and full details and an application form may be obtained here.

For information and further detailed guidance on entry requirements for International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages on the International Education Centre section of our website.

Fees and funding

Please read our Fees & Finances pages for the most up to date information. You can also find out more about Postgraduate Funding & Scholarships on our website.

Qualification, course duration and attendance options

  • MBA
    full time
    12 months
    • Campus-based learningis available for this qualification
  • PGDip
    full time
    9 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions
Email
pgenquires@bangor.ac.uk
Phone
01248 351151