Taught course

Digital Media Management

Birkbeck, University of London · School of Creative Arts, Culture and Communication

Entry requirements

MA: A second-class honours degree (2:2 or above) in any related subject.

PG Cert: You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.

Non-graduates with three years' experience and IT skills are also welcome to apply.

Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Months of entry

January, October

Course content

Our MA Digital Media Management is a highly innovative degree providing you with analytical and practical training in digital entrepreneurship, project development and creative online branding and marketing.

Why choose this course?

  • This course is taught by world-leading academics and highly experienced digital industry professionals and is designed to equip you with the skills and knowledge most sought after in this area by global companies and organisations.
  • It offers you the opportunity to acquire practical skills in project management, strategic planning and intellectual property at the same time as sparking your creativity through digital branding, interactive storytelling, content production and visual creation.
  • You will have the chance to develop a strong professional network, define your own roadmap, strategy and vision for social media and other digital products and bring your digital portfolio to life.

What you will learn

On this digital media management course you will explore the complexity of digital media and its social and cultural context, as well as the broader effects of changes in the industry. You will research new digital media trends and identify new tools, platforms and capabilities to help you realise your online marketing strategies, content production and branding initiatives. Together, we will discuss relevant theoretical and critical knowledge about management frameworks, marketing research and digital media. From this important information, we will devise new digital strategies that are creative and innovative on a global scale.

How you will learn

You will learn on this course through formal lectures, seminars and practical workshops for hands-on experience. You will find that Birkbeck’s targeted smaller class sizes and highly interactive teaching make for a very engaging learning experience. This course also hosts a large number of guest lecturers, keen to share their experience and insights, who are industry experts working in such fields as creative advertising and marketing, consumer goods, the charity sector, and fashion and luxury brands.

This course focuses on digital media management, but we also offer two interlinked MA Digital Media courses, one which focuses on culture and one which focuses on design aspects. This means that you can tailor your degree to your career goals broadening your skills further with option modules from one of the other course aspects.

We also offer this course as a Postgraduate Certificate. For the Certificate, you study fewer modules and do not complete a final project. On successful completion of the Certificate, you can progress on to the Master’s course.


Careers and employability

On graduating successfully from this course, you will have gained an array of important transferable skills including in:

  • project planning and development
  • competitive market analysis
  • online brand strategy
  • content production for social media
  • management frameworks and methods, such as Scrum, Waterfall and Agile.

It is ideal for those who wish to follow a career path as a:

  • communications/brand manager
  • digital advertising/content/creative project manager
  • digital media entrepreneur/manager/product manager
  • digital project manager
  • social media marketing/product manager
  • web content strategist.

Top employers of graduates of this course include:

  • Apple
  • Google
  • Reuters
  • CNN
  • Accenture
  • NHS Digital
  • UK Government
  • O2
  • Virgin Media
  • Discovery
  • Media.Monks
  • Condé Nast
  • Smyle.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Information for international students

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Qualification, course duration and attendance options

  • PGCert
    part time
    12 months
    • Campus-based learningis available for this qualification
  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Student Advice Service
+44 (0)20 3907 0700