Taught course

Cosmetics Branding and Promotion

Institution
Birmingham City University · School of Fashion and Textiles
Qualifications
MA

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Entry requirements

Minimum BA/BSc (Hons) 2.2 classification or equivalent.

Academic qualification requirement may be waived (at Admissions Tutor’s discretion) in cases of qualifying relevant work experience (minimum two years) plus level 6 comparable award e.g. HND, UG Diploma or non-Honours Degree and two years' relevant work experience.

Months of entry

September

Course content

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development. You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations. By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

Information for international students

IELTS 6 or TOEFL equivalent

Fees and funding

UK students
£7,900 per year
International students
£16,300 per year

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Course Enquiry Team
Email
courseenquiries@bcu.ac.uk
Phone
+44 (0)121 331 5595