Taught course

Luxury Brand Management

Institution
Birmingham City University · School of Fashion and Textiles
Qualifications
MA

Entry requirements

You are required to meet one of the following options: •An honours degree from a UK University •A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification) •Successful passing a Pre-Master's course approved by Birmingham City University •Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average Other qualifications will be considered on a case by case basis. Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place. Interviews may be conducted in your country of residence, over the telephone or by Skype.

Months of entry

September

Course content

Luxury brands are a global concern, and are tailored to appeal to certain demographics and certain businesses. On this course, you’ll learn the specialist skills and expertise needed for a successful career in luxury brand management, gaining the knowledge and attributes employers crave.

You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from the perspective of both producers and consumers.

What's covered in the course

Our course enables you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. We’ll ensure you leave with a winning edge, with the skills needed to take on managerial and design roles in a highly competitive industry.

Brand values are also an important factor within the industry, so we encourage you to look at how international retail strategies change and develop.

Information for international students

English language requirements •IELTS 6.0 (5.5 in all components) or equivalent is required •No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Course Enquiries Team
Email
courseenquiries@bcu.ac.uk
Phone
+44 (0)121 331 5595