Taught course

Marketing Management (Digital)

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

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Entry requirements

A Bachelors Honours degree with 2:2 or equivalent in any subject.

Months of entry

January, September

Course content

Why study MSc Marketing Management (Digital)?
  • Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
  • Confidently evaluate the effectiveness of various digital marketing tools
  • While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
  • Develop your personal leadership and management skills to become a competent and successful manager
  • Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.

Course accreditation

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.

Association to Advance Collegiate Schools of Business (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide.

CIM Graduate Gateway

Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme as well as exemptions towards a CIM Diploma in Professional Marketing.

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.

Information for international students

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent.

Fees and funding

UK students
£9,500
International students
£14,750

Please check Bournemouth University course website for the latest tuition fees information.

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification

September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement

Course contact details

Name
Future Students Enquiry Team
Email
futurestudents@bournemouth.ac.uk
Phone
+44 (0)1202 961 916