Taught course

Marketing Management (Digital)

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

Entry requirements

A Bachelors Honours degree with 2:2 or equivalent in any subject.

Months of entry

January, September

Course content

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.

In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.

While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.

You will also have the option to complete a 30-week work placement in a marketing related role to further enhance your employability.

Information for international students

If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent.

Fees and funding

UK students
£9,500
International students
£14,750

For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement

Course contact details

Name
Future Students Enquiry Team
Email
futurestudents@bournemouth.ac.uk
Phone
+44 (0)1202 961 916