A Bachelors Honours degree with 2:2 or equivalent in any subject.
Months of entry
This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas. The course is also accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.
While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.
You will also have the option to complete a 30-week work placement in a marketing related role to further enhance your employability.
Information for international students
If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent.
Fees and funding
For fees and funding information, please visit www.bournemouth.ac.uk/pg-funding
Qualification, course duration and attendance options
- full time12-24 months
- Campus-based learningis available for this qualification
Further details of qualification
September: 1 year full-time. January: 16 months full-time; 2 years with optional 30-week work placement
Course contact details
- Future Students Enquiry Team
- +44 (0)1202 961 916