Taught course

Marketing & User Experience

Institution
Bournemouth University · Faculty of Management
Qualifications
MSc

Entry requirements

A Bachelors Honours degree with 2:2 in any subject or equivalent.

Months of entry

January, September

Course content

This progression course is delivered by the Business School, which has AACSB accreditation in recognition of our focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so you can be sure you’re in good hands.

Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.

This course aims to provide you with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make you highly employable.

You’ll be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. You will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.

This course will suit those with a background in business, management or marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

You will also have the option to complete a 30-week work placement with a UX employer to help increase your employability even further.

Information for international students

If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component, or equivalent.

Fees and funding

UK students
9500
International students
14750

For information about funding, please visit our website: www.bournemouth.ac.uk/pg-funding

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    Tuition fees during your placement year (if applicable): £830 (September 2019 & January 2020)

Course contact details

Name
Future Students Enquiries Team
Email
futurestudents@bournemouth.ac.uk