Taught course

Strategic Marketing

Institution
Cardiff Metropolitan University · Cardiff School of Management
Qualifications
MSc

Entry requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Months of entry

October, February

Course content

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments.

The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.​​

Information for international students

Students whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent.

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Phone
029 2041 6044