Taught course (will run subject to approval)

Digital Marketing Management

Institution
Cardiff Metropolitan University · Cardiff School of Management
Qualifications
MSc

Entry requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:1) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

Months of entry

October

Course content

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

  • The Digital Customer and their buying behaviour and how this differs from offline customers.
  • How organisations engage and interact with their with Digital Customers
  • The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
  • The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.

The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.

Information for international students

Before making an application, international students (those outside of the EU), should contact the International Office at Cardiff Met to discuss the necessary procedures in relation to studying with us.

Students whose first language is other than English will need to provide evidence of fluency to at least IELTS 6.0 – or equivalent. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test.

Fees and funding

UK students
Total £7,000
International students
Total: EU £7,000 Non EU £12,500

Cardiff Met offers an award worth £3,000 for those who will be entering a full-time, taught Masters at Cardiff Met in September 2018. There are three application rounds, conditions apply.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Dr Paula Kearns
Email
pkearns@cardiffmet.ac.uk
Phone
029 2041 5567