Fashion Marketing and Strategic Communications

Entry requirements

First or second class honours degree (or international equivalent) in any subject.

We also welcome applicants with industry experience in the media, information, communication or business sectors.

Application process

You will need to submit:

• A completed application form (either electronically or by post).
• A certified copy of your undergraduate academic results and degree certificate. If you have not yet finished your course, please provide a provisional transcript of marks received to date. You will be required to send us your degree transcript as soon as it is available.
• Proof of English proficiency (if you are not a native English speaker, or someone who has not been taught in English for your first-degree subject).
• A personal statement of around 500 words on your academic and relevant professional experience to date and how it informs your intention to undertake this course. In addition, you may wish to outline your vision for how the degree will feed into your professional career. You will need to
  make sure your statement is specific to our course and institution, and not generic. You may be asked to provide further details if your statement is too generic.
• Academic references are not required when you submit your application. However, the admissions tutor may request them at a later date to help make a decision on your application.

You are encouraged to apply online and either upload or email scanned copies of your supporting documents for convenience.

Months of entry

September

Course content

Become a marketing communications and PR professional for the fashion industry through a hands-on programme that develops your creative skills and teaches you how to navigate the business. You will create compelling communication strategies, brand storytelling, reputation management and digital content that is sensitive to consumer insights and fashion brand values.

Who is this course for?

This innovative course, working to be the first double-accredited (CIM – Chartered Institute of Marketing - and CIPR – Chartered Institute of Public Relations) programme of its kind in the United Kingdom, provides you with the contextual knowledge and practical skills you need to be a critical practitioner of digital marketing communications and public relations for the fashion industry.

Essential to your learning will be our unique location: our Clerkenwell campus offers close proximity to London’s world-leading hub of fashion and communication industries. Whether you are eager to explore the capital’s luxury retail or vintage precincts, immerse yourself in fashion culture at one of London’s many museums, or access the industry at London Fashion Week, City St George’s offers a prime launchpad for your intellectual and creative explorations in this global fashion city. We are steps away from cutting-edge Shoreditch fashion as well as the Old Street hub of marketing and strategic communication agencies. This helps us provide you with regular industry guest speakers, collaborations and site visits to key fashion communications practitioners and agencies in London.

Your course will be located in London’s most dynamic media and communications department, the Department of Media, Culture and Creative Industries. You will complete an Independent Project under the supervision of a member of staff, in which you will execute either (1) a substantial project of research and analysis of an issue or debate related to fashion marketing and strategic communication or (2) a substantial project related to current professional practice in your field plus a reflective and analytical commentary that justifies the form and decisions taken in that project.

In addition, all students have the opportunity to undertake a Professional Placement in the industry or select from a range of optional modules such as Lifestyle (i.e. fashion journalism) or Entrepreneurship in the Media and Creative Industries.

Fees and funding

Explore up-to-date information about funding options, available financial support and typical living costs.

Additional expenses

Some of our degrees may involve additional expenses which are not covered by your tuition fees. Find out more about additional expenses.

20% off your study

We are offering a Graduate Loyalty Discount of 20% on tuition fees to all our alumni when applying to any of our degree courses.

To be eligible for the discount you must have successfully completed an undergraduate or postgraduate degree at legacy City, University of London or legacy St George's, University of London, as well as being self-funded.

To apply you will need to be accepted onto your intended course of study and to meet all the normal academic admissions criteria for the relevant course at City St George's, University of London.