Entry requirements

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

Months of entry

January, March, May, July, September, November

Course content

Imagine shaping the future of business with your skills. As the industry evolves, mastering digital marketing is essential for thriving in today’s interconnected world.

Key course content includes:

content marketing and brand storytelling, integrated digital campaigns, omnichannel strategies, community building, big data, marketing analytics for strategic decision-making and crisis management
inclusivity, social responsibility and environmental sustainability, funding and scaling green start-ups through digital marketing, digital green branding, and digital innovations for environmental and social change
digital campaign design, execution, evaluation and management, applying marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.

Why you should study this course

This course combines theory and practice to help equip you with the essential skills to excel in digital marketing management. Master digital marketing strategies, tactics and tools to drive business growth.

Industry-relevant curriculum: learn about key digital marketing theories, including marketing, brand storytelling, integrated campaigns, omnichannel strategies, community building, big data analytics, and marketing analytics for strategic decision-making and crisis management.
Embrace social change: the contemporary digital marketeer needs to be aware of external business environmental changes taking place when designing digital marketing campaigns. Developing a growth mindset, which encourages inclusivity, social responsibility and sustainability is of critical importance. Learn how to fund and scale green start-ups, develop digital green branding, and innovate for environmental and social change.
Practice-led learning: gain hands-on experience with industry-standard software in the DigiComm lab. Design, execute and evaluate digital campaigns, applying marketing concepts to real-world scenarios and using analytics to drive decisions.
Prepare for the future: develop skills and knowledge about business, marketing and digital marketing.
Transferable business skills: Build key management skills, and specialised digital tools, strategies and tactics. This creates flexibility to work in a variety of digital marketing or business roles, such as in data analytics, creating digital content or becoming an entrepreneur.

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.

Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website.

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.