Entry requirements

An honours degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

Months of entry

January, March, May, July, September, November

Course content

This course is designed for individuals with diverse academic or work experience backgrounds. It provides opportunities to gain industry-aligned skills in leadership, project management, and sustainable event organisation.

Key course content includes:

Leadership and relationships: explore leadership, stakeholder management and EDI.
Event creation and management: cover experience design, project management and risk management, following the PMBOK framework.
Sustainability and innovation: examine sustainability, innovation and emerging trends, such as using AI in event management, all of which are aligned with relevant global standards.

Why you should study this course

Real-world teaching, simulations and live projects: this teaching approach helps prepare you for the challenges of working in the global event industry.
Diverse assessment types: develop a range of skills needed in the event sector. These assessments are designed to promote creativity and collaboration – skills which are vital in planning and organising events.
Industry connections and volunteering opportunities: take part in opportunities to develop professional networks and gain practical event experience learning how real events are run.
Focus on contemporary issues: event managers must understand important local, national, and global issues to market events and manage risks effectively. Cover key topics like planning sustainable events, promoting equality and inclusion, leading responsibly to protect event brands, and using creative, entrepreneurial thinking.
Transferable business skills: develop core business management skills applicable to the events industry. Gain a flexible knowledge base that can be applied across various business and event sectors.

Accreditation and professional recognition

The module People, Relationships and Leadership in Sports and Events meets the criteria set by the Chartered Management Institute (CMI) for the CMI Level 7 Certificate in Strategic Management and Leadership Practice. Students who successfully pass this module will be eligible to gain the award as an additional qualification at no additional cost.

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.