International Fashion Marketing

Entry requirements

An honours degree 2:2 or above (or international equivalent) in a fashion or business discipline.

Months of entry

January, March, May, July, September, November

Course content

This course is for you if you are passionate about fashion and aspire to excel in the global fashion marketing industry.

This course focuses on the following topics:

• Brand digital content creation and storytelling.
• International sustainable fashion marketing and consumer engagement.
• Real-world application in the fashion industry.
• Developing your creativity and marketing expertise to shape the future of fashion.

Why you should study this course

• Global perspective: learn from an international cohort and gain insights into the global fashion market.
• Industry-relevant curriculum: engage with the latest trends, technologies and challenges in the international fashion industry.
• Prime location: study in the heart of London, a global fashion capital, with access to industry events and flagship stores.
• Experiential learning: participate in field trips to fashion events, museums and trade fairs, and engage with industry professionals through guest speaker programmes.
• Creative resources: access content creation studios with visual and sound-based output facilities to design marketing materials.
• Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details.

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is accredited by the Chartered Institute of Marketing (CIM) for the 2025/26 academic year. Upon successful completion of the course with a grade of merit or above, students will be eligible for modular exemptions, details of which can be found on the CIM website.

Please note that additional modules will need to be completed to obtain a CIM qualification. This will incur extra costs, including assessment fees and a registration fee for The Marketing Club. Graduates are required to register with CIM and apply for the relevant exemptions. For more information, please visit the CIM website.

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.