Taught course

International Fashion Marketing

Coventry University London · Coventry University London

Visit the institution website for COVID‑19 updates

Entry requirements

A good quality honours degree or equivalent. Applications from candidates with relevant experience will be considered on an individual basis.

English Language IELTS 6.5 or equivalent.

Months of entry

January, October

Course content


Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.

You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands.

You’ll have the flexibility of being able to study part-time or full-time. In Term 2, you’ll choose a specialist pathway: either Digital Fashion Marketing or Luxury Fashion Branding. There are opportunities for field trips (including overseas), internships and real consultancy projects..


Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing or luxury fashion branding.

This exciting course covers a huge amount of ground, and in your second term you’ll be able to choose between two specialist pathways:

Digital Fashion Marketing – The effective use of communication technology enables fashion brands to ‘punch above their weight’ and have a global impact. You’ll learn to create digital marketing and social media campaigns, engaging with consumers in more meaningful and interactive ways. You’ll explore online fashion retail and branding, and learn tools to analyse the behaviour of digital consumers.

Luxury Fashion Branding – The global luxury sector continues to grow and generate profit. This pathway addresses the challenges and opportunities of the luxury fashion sector, so it’s ideal if you see your future career with premium fashion brands. You’ll learn to design global retailing and visual merchandising strategies, and how luxury goods and services are branded.


Modules include:

  • Marketing in a Global Age
  • Trend Prediction and Fashion Forecasting
  • International Fashion Marketing
  • Fashion and Brand Management
  • Buying and Merchandising in a Changing Global Industry
  • Buyer Behaviour
  • Retail and Service Marketing
  • Business and Management Research Methods
  • Academic and Professional Skills
  • Employability and Consulting Skills


Throughout the programme, you will work with expert teachers and industry professionals to develop the relevant skills to research and understand the industry, develop the skills and knowledge employers are really looking for, as well as get tailored support on how to start your career even before you graduate.

You will be assigned a personal tutor who will be able to review and discuss your progress and offer advice throughout your studies. You will also have access to a wide range of additional support from our free Spotlight workshops designed to support the development of your study and research skills as well as enhance English language skills if English is not your first language.

Information for international students

International Office

+44 (0) 24 7765 2152

Click here for more information.

Fees and funding

UK students
International students

Scholarship opportunities

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Student Recruitment
+44 (0) 24 7765 4321