Taught course

Strategic and Digital Marketing

De Montfort University · Faculty of Business and Law

Entry requirements

You should have a good Honours degree, or overseas equivalent, in marketing or in business or management with substantial marketing content.

Applications from mature students without the formal academic qualifications but with significant marketing management experience will be considered on an individual basis.

Months of entry


Course content

This is a specialist master’s degree for students with existing qualifications in marketing or business and/or substantial marketing experience. If you have little or no previous marketing experience or qualifications you should consider our Marketing Management MSc which is a career entry course.

  • Boost your potential earnings
    95% of our postgraduate students are in further education or full-time employment six months after completing their course (DLHE 2014/15)
  • Enhance your marketing knowledge
    Equip yourself with sufficient knowledge to develop and strengthen your career in marketing
  • Develop essential analytical skills
    Your expertise in critical and competitive analysis and in marketing and digital strategy development will help you prepare for a career with advanced communication skills
  • Personal and professional development
    Offer an opportunity for personal and professional development which will be useful not just for any marketing position but also in a wider, lifelong learning framework

Information for international students

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Fees and funding

UK students
£7,500 (full-time)
International students
£13,600 (full-time)

Qualification and course duration


full time
12 months
part time
12-72 months

Course contact details

+44 (0)116 250 6070