Marketing

Entry requirements

You will need the equivalent of a UK first or upper second class honours degree. Check the full list of equivalent qualifications.

Months of entry

October

Course content

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Term 1:

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:

• Behavioural Science for Marketing
• Business to Business Marketing
• Contemporary Marketing Communication
• Marketing Management and Strategy
• Marketing Theory

Term 2:

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.

You will then choose three elective modules, from a range, which has typically included:

• Advanced Marketing Strategy
• Buyer Behaviour and Marketing Innovation
• Consulting
• Digital Marketing
• Global Marketing
• Global Sport Business
• Innovation and Technology Management
• Retail Marketing Management

Term 3: Dissertation

In the third term, you will carry out an original research project. This may be an independent piece of work or, alternatively, you may decide to develop a more applied project with an appropriate organisation. Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme. This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner.

Adding to your experience

International Experience

If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available

Information for international students

If you are an international student who does not meet the requirements for direct entry to this degree, you may be eligible to take a pre-Masters pathway programme at the Durham University International Study Centre.

Fees and funding

For further information see the course listing.