Business Administration (Marketing)

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. Ideally you should also have two years of relevant work experience gained after graduation although well qualified and motivated candidates without this will be considered.

Develop the skills, knowledge and confidence needed to play a key role in major business decisions. Our strategic perspective will help you understand management and marketing on a global scale. You’ll explore the ways marketing can boost growth. Take a closer look at branding as part of a competitive strategy and untangle the influences that affect marketing planning and execution. On top of this, you’ll consider the value of a well-designed human resource strategy and key financial data. You’ll also uncover insights on innovation and the consumer, study contemporary business theory and learn to challenge your own assumptions. You don’t need a business or management degree to join us. Our students have varied work and academic experience often with a science or technology background.

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working and utilises case studies and problem solving exercises. Examinations take a variety of forms, using both seen and unseen questions.