Marketing Communications & Branding

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required.

Persuasive words. Powerful images. Purposeful strategy. Marketing has never been so exciting. Learn how to drive success with our MA Marketing Communications & Branding. Businesses around the world are looking for the best ways to sell more. How do they identify their target market? Stand out from the crowd? Or make sure they’re hitting the right note in diverse communities? You’ll explore current trends and contemporary topics as you study the evolving world of marketing. You’ll discover how changing attitudes, social media and new technologies are changing advertising. You’ll study new ways of thinking about public relations in the digital age. Join us and see how brand strategy and marketing planning can make or break a company. You’ll leave Edge Hill Business School ready to power successful marketing campaigns in the industry that appeals to you.

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used.