Taught course

Global Marketing

Institution
GCU London · GCU London
Qualifications
MSc

Entry requirements

UK Honours degree 2:2 or equivalent.

Months of entry

January, September

Course content

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

Qualification, course duration and attendance options

  • MSc
    part time
    24-36 months
    • Campus-based learningis available for this qualification
    full time
    12-16 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Enquiries
Email
enquiries@gculondon.ac.uk
Phone
+44(0)203 369 3000