Taught course

Brands, Communication and Culture

Institution
Goldsmiths, University of London · Media and Communications
Qualifications
MA

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

Months of entry

September

Course content

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

  • The role of brands in and beyond markets
  • The rise of consumer culture
  • Critical perspectives on brand management and governance
  • Intellectual property
  • Immaterial labour and the rise of ‘branded workers’
  • Gender, colonial history and branding
  • Attachment, identity and emotions in branding
  • Ethics and transparency
  • The emergence of brand experiences and ‘staging’ of brands
  • Fair trade and accountability
  • Branded spaces and communities
  • Social media and open source cultures
  • Geodemographics and new forms of social classification


The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries
Email
course-info@gold.ac.uk
Phone
+44 (0)20 7078 5300