International Marketing

Overview

The MSc International Marketing will equip you with contemporary marketing skills and knowledge necessary for organisational success in an increasingly global economy and the course features distinct and critical business courses.

Our MSc International Marketing programme provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing affects everyday life. The programme has been specifically designed to meet the current and emerging demands of the industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the master’s programme, you’ll develop knowledge to define and explain key marketing and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing issues and problems. You’ll critically evaluate the role of marketing within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. You’ll develop problem-solving skills for various marketing and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing. You’ll have the opportunity to choose two optional courses – from strategic innovation management, the legal context or marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology – to customise your learning and develop your specific marketing interests. Your international marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing topic, which is of interest to you.

You’ll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, you’ll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. You’ll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, you’ll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.

Our Expertise

Your learning will be informed by the expertise of our research-active academics whose work covers four key areas:

Your learning environment

The MSc International Marketing programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive support and feedback throughout the programme.