Taught course

International Fashion Marketing

Heriot-Watt University · School of Management and Languages

Entry requirements

Good first degree in relevant subject such as fashion design, textiles, business management or marketing. Applicants with relevant education and work experience may also be considered.

Months of entry


Course content

This Masters programme in International Fashion Marketing (IFM) was conceived and developed in partnership with the fashion industry so that our graduates are given the very best opportunities to succeed in it. Retail visionary, George Davies, is world-renowned for his creations such as: Next, George at Asda, per una for Marks & Spencer and many others. We are proud and grateful to boast the financial support and guidance of George Davies and the contribution of a host of industry leaders as well as an award-winning academic team that includes marketing research leaders and internationally renowned expertise in fashion and textiles design. This means the programme not only delivers world-class academic insights into the subject but it provides direct involvement with an industry that values experience.

Our MSc International Fashion Marketing exposes students to the inner workings of this complex and dynamic industry from product development and concept design right through to merchandising and branding on the shop floor. You will be involved with key industry players such as our partners at Schuh and Johnston's of Elgin.

Students also have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Information for international students

Students whose first language is not English must score minimum of 6.5 in IELTS or equivalent. The University offers a range of English language courses to help meet the language requirement prior to starting the Masters programme.

Fees and funding

UK students
Please refer to the website
International students
Please refer to the website

Details of funding opportunities, can be found in Heriot-Watt's online postgraduate prospectus atwww.hw.ac.uk/student-life/scholarships/postgraduate-taught.htm

Qualification and course duration


full time
12 months
part time
24 months


part time
21 months
full time
9 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations40
Written coursework / continuous assessment30
Dissertation30 (15000 words)

Course contact details

Andrew Maclaren
+44 (0)131 451 3284