Taught course

Market Research and Consumer Behaviour

IE University · IE Business School

Entry requirements

Applicants must have a Spanish bachelor´s degree certificate or equivalent (not your academic transcripts). In case your bachelor degree is from outside of Europe, your degree certificate must attest a level of studies equivalent to a university degree that would allow you access to postgraduate studies in your country of study.

Months of entry


Course content

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

The new digital economy is reshaping how humans behave and interact with their environment, and this is causing an important shift in what it means for businesses to really understand customers’ motivations in a timely and cost-efficient manner. Additionally, the dawning of automated marketing, machine learning and AI is changing the rules of the game: there is a massive amount of data available but only few who can analyze it, convert it into valuable insights, and transform those insights into action with a real impact on the bottom-line.

The Master in Market Research & Consumer Behavior is a one of a kind 10-month program, combining psychology of consumers with research & analytics methods fully adapted into a strategic business context that equips students to leverage their insight-generation capabilities with hands-on execution. The world now requires innovation at the speed of life, so the program is hand-crafted and constantly updated around the needs of top industry recruiters.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • Masters
    full time
    10 months
    • Campus-based learningis available for this qualification

Course contact details