Corporate and Marketing Communication

Entry requirements

Candidates must provide evidence of completion of a bachelor degree from an accredited university.

Months of entry

September

Course content

In our advanced digital era, innovative strategies and implementation are needed for your marketing and communication strategies to cut through the fog and engage hyper-connected consumers.

The Master in Strategic Marketing and Communication will provide you with the tools, knowledge and experience to overcome the challenges of modern marketing and communication and lead your organization to success in a dynamic and complex business ecosystem. The program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.

This rigorous program kicks off with a common Core Period, in which you will study alongside other game-changing young professionals from our various marketing, communication and sales programs. Once you’ve laid the groundwork with these essential analytical, commercial, creative and digital skills, you’ll dive into specialized courses designed for the Master in Strategic Marketing & Communication. You can also complement your learning with optional certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. But it doesn’t end there; with our optional Global Immersion Week or Social Impact Week you can gain firsthand experience of the sector by visiting leading players in the field. Previous participants have visited London and Ghana, future intakes will head to Amsterdam and South Africa if they choose to participate.

You can take your pursuit of the next best you even further with an additional three-month Career Booster period on completion of the program. You have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.