Strategic Marketing

Entry requirements

View the Entry Requirements for MSc Strategic Marketing.

Months of entry

September

Course content

Developing the next generation of marketing leaders in a data-driven world

With the rise of digital technologies, social media and a rapidly changing business environment, organisations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study or Independent Research Project.

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.

Fees and funding

Imperial Business School offers significant scholarship funding to the most talented applicants. A range of scholarships are available and all self-funded candidates are automatically considered for all scholarship schemes for which they meet the eligibility criteria and application deadlines. View the full range of scholarships here.