Taught course

Sponsorship Level 1 Course

Short course

Entry requirements

There are no entry requirements as these are industry-led practical courses rather than academic courses.

Months of entry


Course content

Are you a junior executive within the sports industry, just graduated university, or simply interested in understanding how all of the sectors within the sports business ecosystem work, and where your skills/interests may fit best within the Sponsorship industry?

Then this Level 1 Sponsorship Course is perfect for you.

iSportLearn's online platform brings together industry leading experts from across the sports business to guide you through 8 (eight) x 1 (one) hour modules that introduce you to the major sectors of the sports industry (see below).

This course looks at how brands can associate themselves with the passion, values and loyalty associated with sports organizations; looking specifically at how to approach sponsorship from a brand, rights holder and agency perspective, to valuing a sponsorship asset and much more; giving you a rounded view of the sector and how it works.

What are the modules, and who are the industry experts leading the courses:

  • Regional Differences: Eelco van der Noll, Head of Global Partnerships & Entertainment, ABInBev

  • Methods of Sponsorships: Ricardo Fort: Former Head of Global Sponsorships, Coca-Cola

  • Brand Activation: Dylan Wyn Pugh, Head of Commercial, Red Bull

  • Values & Objectives: Fergus Geekie, Former Head of International Commercial and Marketing, LaLiga

  • Benefits of Sponsorships: Rich Barker, Managing Director, M&CSaatchi

  • Events as a Sponsorship Platform: Alexandra Smith, Commercial Director, Clipper Round the World Yacht Race

  • Measuring Value: Roger Breum, Director of Marketing, Hookit

  • Sponsorship or Partnership: Tim Crow, Former CEO of Synergy & Founder of Crow Business Services

Every module also offers multiple choice questions to test knowledge, alongside downloadable resources such as module specific presentation decks, transcripts and more.

Information for international students

Many of our courses offer subtitles, and downloadable transcripts to help anyone where English is a second language.

The courses are all on-demand, and online, so courses can be taken from any country, at any time, and students can take as much time as they need to complete the courses as there are no time limits.

Fees and funding

UK students
International students

not specified

Qualification, course duration and attendance options

  • Short course
    full time
    N/A months months
    • Online learningis available for this qualification
    8 hours months months
    • Online learningis available for this qualification
    part time
    N/A months months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
Examination (Multiple Choice Quiz)100

Course contact details

+44 (0) 12132395400