Entry requirements

This degree is designed for those individuals with at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.


IELTS 6.5 with a minimum of 5.5 in each component. The University also accepts a range of internationally recognised English tests.

If you do not meet the English language requirements, the University offers a range of English language preparation programmes.

During your degree programme you can study additional English language courses. This means you can continue to improve your English language skills and gain a higher level of English.


The Keele University International College offer a one semester Pre-Master's in Business programme for international students who do not meet the traditional entry requirements for a postgraduate business degree at Keele University.

Please visit the Keele University International College for more information on how to apply, entry requirements and course details.

Months of entry

January, September

Course content

Creativity and analysis are at the centre of marketing in the digital age and expertise in digital marketing is a highly valued skill. Our Digital Marketing MSc provides a focused pathway for you to gain the knowledge and aptitude to advance your marketing career in today's fast-paced and global digital marketing environment.

Together with established marketing methods, digital marketing techniques play a vital role in organisations achieving their strategic marketing objectives. Current ideas and research in digital marketing are integrated into our programme and the curriculum will provide you with a solid grounding in the contemporary theories and concepts of digital marketing, marketing and consumer behaviour.

What you’ll learn

You will develop a critical understanding of digital marketing’s role within different types of organisations and the range of opportunities digital marketing offers. You will study the various digital marketing tools and channels, investigating how to effectively use them in a creative and organised way to achieve strategic marketing goals and objectives.

The programme will expand your understanding of integrated marketing - incorporating all appropriate marketing channels to achieve campaign success. You will explore how to create integrated digital marketing plans and strategies to communicate successfully with numerous target audiences.

You will study consumer behaviour within the context of the global marketplace, embracing global and localised perspectives as well as exploring consumption and consumer culture, and how consumers are influenced by family, groups and culture. Insights on the subject of consumer behaviour also draw from other disciplines such as sociology, psychology, and anthropology, and you will study concepts and theories underpinning consumer society and how these influence consumer behaviour.

You will explore marketing management in the digital age, developing your skills as a marketing professional enabling you to competently respond to key issues and challenges. Contemporary strategic marketing in a global and digital context is analysed so you can improve your understanding of what is involved in terms of decision making and the processes involved, alongside enhancing your skills in devising appropriate solutions for an organisation's specific environment.

What factors influence creativity in an organisation? Our creativity module will give you the confidence to creatively and successfully solve business problems utilising different techniques to produce and implement solutions.

You will be able to choose from a range of optional modules to adapt your studies to suit your own specific areas of interest. This could include themes such as branding, leadership, communications, accounting for decision making and international operations and supply.

Professional Accreditation

Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, our master’s degree has a key aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainability and ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advanced marketing theory.

Information for international students

Please note: this course is no longer accepting applications from international students for September 2023 entry.

Fees and funding

Please note, if your course offers a January start date, the January 2023 start date falls in the 2022/23 academic year. Please see the 2022/23 academic year fees for the relevant fees for starting this course in January 2023.


It's important to plan carefully for your funding before you start your course. Please be aware that not all postgraduate courses and not all students are eligible for the UK government postgraduate loans and, in some cases, you would be expected to source alternative funding yourself. If you need support researching your funding options, please contact our Financial Support Team.

Qualification, course duration and attendance options

  • MSc
    full time
    12-20 months
    • Campus-based learningis available for this qualification
    part time
    24-36 months
    • Campus-based learningis available for this qualification

1 year full time or up to 20 months with entrepreneurship or placement pathway. 2 years part time or up to 24 to 36 months depending on pathway.

Course contact details