Digital Marketing (MSc)

Entry requirements

Please see our website for further information on entry requirements for this course.

Months of entry

January, September

Course content

Build your expertise as a digital marketing professional, forging meaningful connections, crafting compelling narratives, and designing impactful strategies. Creativity and innovation in marketing are continually being transformed by advancements in digital technologies, offering new ways to engage global audiences. Explore specialist areas including emerging trends such as artificial intelligence and effective content strategies while mastering the tools to stay ahead in this ever-evolving industry. Enhance your practical skills through collaboration with organisations, equipping yourself with the knowledge and experience to unlock exciting career opportunities.

Why study Digital Marketing at Keele University?
- Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as digital marketing, consumer behaviour, branding and nostalgia marketing
- Professional development and practical industry engagement opportunities
- Fully integrates sustainability and ethical business practices
- Designed for individuals from diverse academic and professional background, including those new to the field of digital marketing
- Accredited by the Chartered Institute of Marketing (CIM)

Course summary
Advancing your digital marketing career in today’s fast-moving global landscape requires creativity, leadership and analytical skills. The aim of our Digital Marketing MSc is to equip you with the skills needed to meet the growing demand for digital marketing professionals across various industries, preparing you for diverse roles such as digital marketing manager, content strategist, or conversion rate manager.

Consumer behaviour is examined in depth, including the psychological, social, and ethical influences that influence consumer decisions. You’ll master data collection and analysis techniques, enabling you to generate valuable consumer insights. The programme also focuses on the potential of digital tools and channels, keeping you informed about the latest industry trends, and digital marketing essentials such as building hands-on skills in creating and managing integrated marketing campaigns, and analysing performance metrics. You’ll also expand your knowledge of the digital customer journey, exploring areas like user experience (UX) design, learn to map customer journeys, touchpoints, and design personalised, impactful content strategies.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.

Information for international students

Please see our website for further information for international applicants for this course.

Fees and funding

Please see our website for further information on fees and funding for this course.