Management with Marketing (100% Online) (MSc)

Entry requirements

Please see our website for further information on entry requirements for this course.

Months of entry

January, March, April, June, September, October

Course content

About the course
Progress your career into a marketing leadership role by studying our MSc Management with Marketing. Taught by experts, applying theory to practical from day one.

- 100% online MSc within 24 months
- Dedicated student support from enrolment to graduation
- Alumni discount available

A career-focused MSc Management with Marketing, designed for aspiring marketing leaders

This 100% online MSc Management with Marketing is for leaders and aspiring leaders aiming to progress into more senior roles in marketing teams. As you study, you’ll be developed into a well-rounded, thoughtful, active, reflective and practical marketer with a genuine appreciation of strategic management and dealing with operational challenges when running an organisation, particularly through the lens of a marketing leader.

Relating theory to real-world practice from day one, as this postgraduate course is studied part-time you will be able to apply what you learn as you continue to earn, fast-tracking your professional development while you keep focusing on your career without taking a break to study.

Learn from research-active experts

This master’s programme is taught by highly experienced academics and teaching is led by their cutting-edge research.

In the latest Research Excellence Framework, 80% of Keele University’s research was classed as ‘world leading’ or of ‘international importance’ (REF, 2021) and we were also ranked top 3 in the UK for postgraduate business courses (PTES, 2019) so you can be confident that our academics will prepare you for progression towards your career goals.

A flexible course, taught entirely online

Your learning experience will take place in an innovative and interactive online learning environment where you will collaborate with other postgraduate students from all over the world, giving you the opportunity to expand your global network as you participate in discussion groups and online forums.

This master’s degree will be assessed through a combination of coursework, presentations and group work, which will reflect the broad range of knowledge and skills you develop as you progress through the programme.

From the moment you enrol through to graduation, you will be assigned a dedicated Student Success Coordinator who will support you throughout your study journey. With six start dates a year, you’re not restricted to the traditional academic year and can begin your studies within weeks.

What you’ll learn
Throughout your postgraduate study, you will develop a range of skills and attributes that will stay with you for the rest of your working life whilst setting you apart from other management graduates, boosting your career prospects. You will learn the ability to evaluate and apply theories to various contemporary management problems, and develop an appreciation of the social, environmental and global implications of management studies.

Alongside core modules in management, our marketing modules will enable you to specialise and expand your knowledge in this exciting and fast-paced field.

Knowledge and skills taught include:
- Leading and complexity
- Operations and supply chain management
- Financial statement analysis
- Strategic marketing
- Managing people and organisations
- Organisational responses to sustainability challenges
- Brand management
- Market research

Modules
- Leading in a complex world
- Operations and Supply Chain Management
- Financial Statement Analysis
- Strategic Marketing: Planning, Process and Progress
- Managing People and Organisations
- Organisational Responses to Sustainability Challenges
- Research Methodology
- Brand Management for Strategic Success
- Marketing Research for Contemporary Management
- Dissertation

Information for international students

Please see our website for further information for international applicants for this course.

Fees and funding

Please see our website for further information on fees and funding for this course.