Taught course

Managing in the Creative Economy

Kingston University · Faculty of Business and Social Sciences

Entry requirements

We usually look for applicants with:

  • an upper second-class degree or above in a relevant area and/or two years' work experience in the creative industries;
  • an understanding of the context of the creative economy; and
  • the ability to explain why this course will be of value to them personally

We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate their interest, commitment and ability.

Months of entry


Course content

Managing in the Creative Economy MA bridges the gap between creativity and business. The programme is designed for students who want to boost their creative career and for students who intend to start and run a creative business in the creative economy context.

It is a unique business degree that enables you to combine your existing creative experience and skills with a rigorous business education customised for the creative industries.

The core element of the programme is a real-life start-up experience; working in a team, you will start and run your own creative industries business. To succeed on this course, you will need to be motivated to participate in a start-up and look beyond the traditional boundaries of your discipline. You will also be willing to work in a multi-disciplinary and experiential environment with students from a range of backgrounds and industries.

You will work with students from all over the world and from different creative sectors. This diversity challenges you to think differently and exposes you to different perspectives on creativity and business.

The core focus of the programme is a real-life business experience; working in a team, you will start and run your own creative business in the supportive and risk-free environment provided by Kingston Business School.

You will explore the process of collaborative creativity and examine what it takes to successfully develop ideas into innovative products, service and processes. Our creative entrepreneurship experts will guide you through the process of designing and running your own creative business, which will help you develop your creative, managerial and entrepreneurial skills.

You will also become closely involved in the practice of a specific creative industry through engagement with real businesses in the creative sector. This will be the opportunity to experience practical work and realise value in a chosen creative industry.

By the end of the programme, you will be equipped with an in-depth knowledge, understanding and skillset required to successfully realise value in a creative economy context.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

2 years full time including professional placement.

Course contact details

Admissions Team