Advanced Marketing Management

Entry requirements

2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degee with minor marketing components. We welcome students with marketing experience gained within a degree in Marketing or related Business Management degree, or practically within industry.

We may also consider non-standard applicants, please contact us for information.

Months of entry

October

Course content

Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes?

This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.

As part of the UK’s longest established marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.

Information for international students

Details of entry requirements for international students can be found here: Grade Equivalencies

Proof of english language is required from non-native english speakers. We require IELTS with an overall score of 7.0, with no less than 6.0 in any element, or an approved equivalent.

If your score is below our requirements, we may consider you for one of our pre-sessional english language programmes.

Fees and funding

www.lancaster.ac.uk/pgfunding