Advanced Marketing Management

Entry requirements

A degree in Marketing or in a related business subject with a significant marketing component or a degree in another subject with significant practical experience in marketing may also be considered.

Months of entry

October

Course content

The Advanced Marketing Management MSc is focused on providing you with the opportunity to develop the skills and knowledge you need to further develop your career in marketing management. Bringing together leading-edge theory and a unique perspective on the practice of marketing management, the programme revolves around three key strands of learning:

• Developing a comprehensive and profoundly ‘integrative’ knowledge of marketing
• Acquiring a critical perspective on the practical application of marketing management theory, and a deep understanding of the character of the real world of marketing management practice, the forms of problems encountered and marketing management decision-making
• Development of the collaborative and deliberative skills crucial to effective contribution in marketing management roles.

The programme has a deep focus on marketing management practice and revolves around the key problems and issues faced by marketing managers.

Information for international students

Details of entry requirements for international students can be found here: Grade Equivalencies

Proof of english language is required from non-native english speakers. We require IELTS with an overall score of 7.0, with no less than 6.0 in any element, or an approved equivalent.

If your score is below our requirements, we may consider you for one of our pre-sessional english language programmes.

Fees and funding

www.lancaster.ac.uk/pgfunding

Qualification and course duration

MSc

MRes

Further details of qualification

The MRes degree is based on the MSc in Advanced Marketing Management and shares the taught component with students from both programmes studying together.