Marketing Management for Luxury Tourism

Entry requirements

Minimum age- 21 years old

Qualifications- Bachelor’s degree

Professional Hospitality Experience- Work experience is a plus but not required

Months of entry

September

Course content

Specialize in marketing management for luxury tourism

• Develop a thorough understanding of luxury marketing strategy
• Learn how to develop premium brands
• Acquire the skills and know-how to enable luxury businesses to succeed
• Master the techniques for value creation in luxury

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.