Entry requirements

You will need:
  • a good second class honours degree in any relevant discipline
Additional Information
  • IDM and CAM qualifications will be considered alongside relevant industry experience
  • Exceptionally, the requirements of a second class honours degree may be waived where applicants have a minimum of five years' experience working in a marketing-related area
  • IELTS 6.0 (minimum 5.5 in each component)
  • Pearson 50-57
  • RPL is accepted on this programme
  • International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details
  • International students entering on a Tier 4 visa cannot study part-time
If you have any specific requirements, please contact busadmissions@ljmu.ac.uk

Months of entry

September

Course content

The MSc Digital Marketing at LJMU will extend your traditional marketing knowledge and equip you with new knowledge and approaches to reach digital audiences.
  • Learn from staff with strong links to professional bodies
  • Study on a cutting-edge course, accredited by the Institute for Direct and Digital Marketing
  • Benefit from course content which is of a professional standard relevant to potential marketeers
Informed by current industry best practice, this Masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.

As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers. Your postgraduate study on this specially designed course at LJMU will place you at the leading edge of creative strategy in this exciting area of the marketing industry.

The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.

It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

Liverpool Business School at Liverpool John Moores University is a member of AACSB International – The Association to Advance Collegiate Schools of Business.

AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide. Through membership, accreditation, research, thought leadership, professional development, and advocacy, AACSB partners with over 1,500 organizations, from more than 90 countries globally. Membership or participation in the Global Education Alliance does not imply accreditation.

This course is currently undergoing a review which may impact the advertised modules. Any changes will be communicated to interested parties to ensure they wish to proceed with their application.

Professional body recognition

This course is accredited by the Institute of Data & Marketing (IDM).

Information for international students

Please note: All international qualifications are subject to a qualification equivalency check via NARIC.

Contact LJMU's International Admissions Team for guidance on visa information. Further information is also available from our international web pages.

Fees and funding

Please see the course page for more information.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Course Enquiries
Email
courses@ljmu.ac.uk
Phone
0151 231 5090