Taught course

International Marketing (with Internship)

Institution
London South Bank University · Marketing and Strategy
Qualifications
MSc

Entry requirements

Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject area. Mature students will considered with a minimum of 3 years relevant work experience. We welcome qualifications from around the world.

Months of entry

January, September

Course content

This program offers a wonderful opportunity to gain work experience and to study for a post graduate qualification in International Marketing. Through your studies and internship experience you will achieve a thorough education in International Marketing, understanding the principles and challenges facing the International Marketing Manager. You will be exposed to practitioners in the field of marketing through guest lectures and workshops and be prepared for employment in both the client and agency side of marketing. The MSC International Marketing (with Internship) offers students the opportunity to compliment their studies with work experience in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others.

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews. The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.
YEAR 1

Core Modules

1. Strategies for International Market Entry
2. Cross Cultural Buyer Behaviour
3. International Brand Management
4. International Pricing and Performance
5. Research Methods

Electives (one from)

6. Digital and Social Media
7. Global Operations & Logistics
8. Market Driven Marketing
9. Marketing Communications
10. Public Relations
11. Social Marketing Strategy
YEAR 2
15,000 Word Research Dissertation as well as Internship Reflective Practice Project

Information for international students

You must have an English language qualification before starting a programme of study at London South Bank University. Acceptable qualifications include IELTS Level 6.5ee: www.lsbu.ac.uk/international/englishRequirement

Fees and funding

Please use our online tuition fees checker at: www.lsbu.ac.uk/fees

Qualification and course duration

MSc

full time
20 months

Course contact details

Name
Course Enquiries Office
Email
enquiry@lsbu.ac.uk
Phone
+44 (0)20 7815 7815