Sport Marketing

Entry requirements

A 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in a wide range of disciplines.

Months of entry

January, October

Course content

Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park.

Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies.

On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field.

Work with world-class partners and real-world data

Based at the former Olympic Park site in East London, you’ll benefit from Loughborough London’s close links with major sports organisations, brands and government.

Study with leading academics and industry experts and get to grips with building campaigns using high-level commercial data from partners like World Rugby and Two Circles. Plus, you’ll get hands-on experience of the software you’ll need like Tableau, Excel and JASP.

Continually updated to keep you ahead of the latest trends and industry developments, this is a course you can shape around your interests. Explore areas such as new media and analytics, sport integrity or sport ecology. If you’re a student who prefers learning by doing, a collaborative project will give your programme an even stronger practical slant.

The starting block to a successful sport marketing career

This course is ideal whether you come from a marketing or business background, or want to side-step completely from another career.

Either way, you’ll graduate with up-to-date skills and industry know-how, ready to pitch yourself ahead of the competition in marketing roles across sports organisations and related businesses.

Information for international students

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Fees and funding

Please see our website for a list of master's degree funding and scholarships.