Taught course

User Experience and Service Design

Loughborough University · School of Design and Creative Arts

Entry requirements

A 2:1 honours degree (or equivalent international qualification). Most applicants have a design background but we consider students from a range of disciplines relevant to user experience design, including psychology, computer science and business studies.

We will consider applicants from all academic backgrounds, not just design. We value and promote diversity of all forms on our course. We are looking for applicants who can demonstrate a genuine desire to design better experiences for individuals and society.

All students from a design-related background should provide a portfolio showing examples of relevant work. If you are not able to provide a portfolio, your personal statement should explain your interest in user experience design and any relevant experience.

Months of entry


Course content

Our MA User Experience and Service Design will develop your critical awareness of major issues in user experience (UX) design, service design and interaction design.

The MA User Experience and Service Design equips students to become human centred designers within industry, empowered to design socially and environmentally responsible products and services. The content of the programme will enable you to develop your skills and competencies in both the creative and analytical aspects of UX, whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic world view, and use the opportunities presented by new technologies such as artificial intelligence (AI) and augmented reality (AR) to design compelling product and service experiences.

You will develop key skills in user experience design principles and practice including: qualitative and quantitative design research methods, storytelling, interactive prototyping, video prototyping, experience prototyping, interaction design, usability testing, service design, social design, team working and project management. You will further develop your UX research and design practice skills within an evidence-based major project.

Information for international students

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Fees and funding

Please see our website for a list of master's degree funding and scholarships.

Qualification, course duration and attendance options

  • MA
    part time
    up to 48 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Enquiries
+44 (0)1509 226900