Taught course

User Experience and Service Design

Loughborough University · School of Design and Creative Arts

Entry requirements

A 2:1 honours degree (or equivalent international qualification). We consider students from a range of disciplines relevant to User Experience Design (including Art and Design, Computer Science, Media, Psychology, Business).

Months of entry


Course content

Our MA User Experience and Service Design degree will develop your critical awareness of major issues in user experience (UX) design, service design and interaction design.

The MA User Experience and Service Design equips students to become human centred designers within industry, empowered to design socially and environmentally responsible products and services. The content of the programme will enable you to develop your skills and competencies in both the creative and analytical aspects of UX, whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic world view, and use the opportunities presented by new technologies such as artificial intelligence (AI) and augmented reality (AR) to design compelling product and service experiences.

You will develop key skills in user experience design principles and practice including: qualitative and quantitative design research methods, storytelling, interactive prototyping, video prototyping, experience prototyping, interaction design, usability testing, service design, social design, team working and project management. You will further develop your UX research and design practice skills within an evidence-based major project.

The MA in User Experience and Service Design is offered alongside a parallel MSc in User Experience Design programme. The key difference is that the MA has a more empathic and broader world-view of user experience design, whereas the MSc is more focused on empirical investigation, data analysis and technologies that can create great user experiences.

Information for international students

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Fees and funding

UK students
International students

Please see our website for a list of master's degree funding and scholarships.

Qualification, course duration and attendance options

  • MA
    part time
    up to 48 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Enquiries
+44 (0)1509 226900