Sport Management

Sport is a truly international and rapidly expanding industry that unites commercial, public and third-sector stakeholders. Loughborough University’s original MSc Sport Management, co-taught on our East Midlands campus by the School of Sport, Exercise and Health Sciences (ranked 1st in the world for sport-related subjects, QS World University Rankings by Subject 2025) and Loughborough Business School (a triple accredited UK business school), gives you the skills and knowledge to work in this exciting industry.

Our MSc programme is a business and management degree, which accounts for nuances within the sport industry. Our teaching is informed by world-leading management and sport-related research, and is designed to develop your sport management knowledge, underpinned by the fundamentals of sport management, marketing, and economics.

Key study themes include: global sport marketing and media, sport governance, sales, economics of innovation in the sport industry, management of human resources in the sport industry, research methods and skills for sport managers, accounting, and more.

Located on our Loughborough campus, our MSc programme is at the heart of the sporting ecosystem in the United Kingdom, with Sport Park, Loughborough Sport, our Loughborough Lightning franchises, and a multitude of international sports organisations all located on our campus. Our unique experiential development opportunities also complement students' academic learning to ensure graduates are well-placed to thrive in the sport industry across the globe.

Who should study this programme?

This programme has a broad appeal. It will interest students with a background in sport who want to learn about the business side of the sector, but will equally appeal to students with some business and management knowledge who want to specialise in the particularities of the sport industry.