Department profile

Institute for Sport Business

Loughborough University London
2024/25 edition

About Institute for Sport Business

World leading reputation

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

The Institute for Sport Business aims to consolidate Loughborough's position as a world-class institution for teaching and research by transferring the university’s success to the business of sport.

As well as this, we are the best university in the world for sports-related subjects in 2018 (QS World University Rankings 2018).

Iconic Location

Loughborough University London is ideally located for students with an interest in both sport and business. Our campus is situated on the Queen Elizabeth Olympic Park and sits amongst numerous world-class sporting venues designed for the London 2012 Olympic Games. In addition, the Park is quickly becoming the venue of choice for a growing number of sports organisations and events, including the 2015 Rugby World Cup and 2017 IAAF World Championships.

Adjacent to our campus you will find one of our many industry collaborators, BT Sport which actively runs three TV studios, a control centre, 20 edit suites and an audience holding area.

Master's Programmes

The programmes featured at the Institute for Sport Business are designed to meet the needs of students looking to understand the operating environment of the many sports industries. Each programme combines learning and skills development to provide students with the skills required to lead and manage sport businesses and organisations across the commercial, not-for-profit and public sectors.


The Institute for Sport Business is an interdisciplinary research group incorporating internationally recognised researchers interested in the business of sport. The Institute seeks to examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change.

Research by the Institute for Sport Business focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute for Sport Business maintains an interest in the following research topics:

Sport consumer engagement

  • Fan and consumer experiences
  • Sport product and service evaluation
  • Athlete and player support and welfare

Sport enterprise performance

  • Leadership and organisational systems
  • Innovation and culture
  • Technologies, data, analytics and futures

Sport social innovation

  • Sport development and peace
  • Social impact, capital and legacy
  • Sport and (C)SR

Studentships may become available throughout the year, please keep checking our website for details.

Fees and funding

Studying for a postgraduate programme at Loughborough University London is a significant but incredibly rewarding investment in your career and your future. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services, and vary between courses. We have a range of scholarships and bursaries on offer; these are worth up to 100% towards fees!