Department profile

Institute for Sport Business

Loughborough University London
2017/18 edition

About Institute for Sport Business


World leading reputation

Loughborough University has made an outstanding contribution to the world of sport for over sixty years. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.

The Institute for Sport Business aims to consolidate Loughborough's position as a world-class institution for teaching and research by transferring the university’s success to the business of sport.

Iconic Location

Loughborough University London is ideally located for students with an interest in both sport and business. Our campus is situated on the Queen Elizabeth Olympic Park and sits amongst numerous world-class sporting venues designed for the London 2012 Olympic Games. In addition, the Park is quickly becoming the venue of choice for a growing number of sports organisations and events, including the 2015 Rugby World Cup and 2017 IAAF World Championships.

Adjacent to our campus you will find one of our many industry collaborators, BT Sport which actively runs three TV studios, a control centre, 20 edit suites and an audience holding area.

Our Programmes

The programmes featured at the Institute for Sport Business are designed to meet the needs of students looking to understand the operating environment of the many sports industries. Each programme combines learning and skills development to provide students with the skills required to lead and manage sport businesses and organisations across the commercial, not-for-profit and public sectors.

MSc Sport Business and Innovation
MSc Sport Digital and Media Technologies
MSc Sport Business and Leadership
MRes in Sport Business
MSc Sport Marketing *new for 2018


The Institute for Sport Business is an interdisciplinary research group incorporating internationally recognised researchers interested in the business of sport. The Institute seeks to examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change.

The major research problem that the Institute is seeking to address is what impacts the hyper-commodification of sport has on society. In addressing this problem the Institute is committed to retaining a focus on the three key impact areas; leadership and change, innovation and enterprise, and social responsibility.

The Institute has four research programmes:

  1. Sport Integrity and Governance
  2. Leadership, Innovation and Culture in Sport
  3. New Sport Digital and Media technologies, and
  4. Sport for Development

Each theme addresses different aspects of the problem by drawing on interdisciplinary research.

In furthering this focus the Institute has an important geographical location in London with outstanding links with government and industry that strengthen its research opportunities.

Studentships may become available throughout the year, please keep checking our website for details.

Scholarships and Bursaries

Our ambition is to inspire high achieving students from all backgrounds, to benefit from our outstanding teaching and cutting edge research facilities.

  • Inspiring Success Scholarship

The Inspiring Success Scholarship offers 100% off the full cost of tuition fees for selected unemployed and underemployed graduates, who obtained GCSE or A-level (or equivalent) qualifications from Hackney, Tower Hamlets, Newham or Waltham Forest.

  • East London Community Scholarship

The East London Community Scholarship offers 50% off the full cost of tuition fees for students who obtained GCSE or A-level (or equivalent) qualifications from Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets or Waltham Forest.

  • Excellence Scholarship

The Excellence Scholarship automatically awards high-achieving students 20% off the full cost of our master’s tuition fees, regardless of their full-time programme or nationality. To be eligible for this scholarship, students must have an upper-second class degree or equivalent qualification recognised by Loughborough University.

  • Alumni Bursary

The Alumni Bursary automatically awards graduates of Loughborough University 10% off the full cost of our master's tuition fees, regardless of their full-time programme or nationality.

Further details about the full range of scholarships we offer are available on our website.

  • Deans Award for Enterprise

The Dean's Award for Enterprise offers 90% off the full cost of tuition fees, for students who submit an inspiring business idea to the University.

Applicants are asked to produce a one-page submission of their business idea, and those that are shortlisted will be asked to complete a short video interview.

Winners of the award are under no obligation to start a new business, though winners who are serious about launching their own business will receive professional support and advice to turn their idea into a reality.

Further details about the full range of scholarships we offer are available on our website.


Loughborough University London is located on the Queen Elizabeth Olympic Park, within a new innovation quarter known as Here East.

Overlooking the Lee Navigation Canal in the north west of the Olympic Park and surrounded by unrivalled green space, Here East was developed from the former Press and Broadcast Centres hosting the world’s media during the London 2012 Games. Now the site is a hub for the UK’s thriving creative and digital industries.

Loughborough University London is ideally located, with easy and affordable transport connections to and from central London, the UK and various European destinations.