Data Analytics and Business Economics

Entry requirements

See website Data Analytics and Business Economics - Master's Programme | Lund University

Months of entry

September

Course content

Modern companies like Netflix, YouTube, Spotify, Amazon, and Facebook use big data and analytics to predict and influence customer behavior. As reliance on big data grows across industries, there is a rising demand for professionals who can turn this data into actionable business insights.

The MSc in Data Analytics and Business Economics is designed to meet this demand by offering a multidisciplinary education that combines statistics, economics, informatics, law, and business. Students learn coding, data management, statistical machine learning, and strategic decision-making, along with data legislation and ethical considerations. The program emphasizes communication skills and teamwork, preparing students to present findings effectively to both technical and business audiences. Training is hands-on, guided by experienced researchers, and developed in collaboration with industry partners to ensure real-world relevance.