International Marketing & Brand Management

Entry requirements

See website International Marketing & Brand Management - Master's Programme (One Year) | Lund University

Months of entry

September

Course content

The Master’s in International Marketing and Brand Management prepares students for careers in marketing, brand and product management, strategy, sales, and market research across diverse organisations—from global corporations to NGOs and SMEs.

The programme develops advanced expertise in marketing and branding within international and competitive contexts. Students learn to analyse global trends, consumer behavior, and brand dynamics, gaining skills to drive innovation, profitability, and sustainability.

It offers a variety of electives, strong industry collaboration, and hands-on learning through real business projects. Teaching methods emphasize problem-solving, teamwork, and practical application, fostering an interactive and global classroom environment. This is one of Sweden’s most popular MSc programmes.