Digital Business

Our Digital Business MSc equips you to lead any digital initiative, including the cross-functional automation of marketing and supply chain functions and business analytics. Learn also to plan digital ventures and explore the possibilities to start-up your own business.

Overview

Our contemporary Digital Business MSc prepares you for the complex and ever-changing digital landscape.

Demand for digital business professionals is high. Throughout this programme, employability activities and coaching are purposely interwoven into learning. This will help to set you up for a career in multiple areas of the digital business industry.

It covers the core components of digital business, including:

• leading-edge technologies, such as artificial intelligence and data analytics
• consultancy based practice to support real clients
• identifying and planning for digital start-ups
• long-term business strategies
• innovation management
• business processes involving customers and suppliers
• business analytics to inform decision‑making
• digital marketing
• project management
• the alignment of people behaviour for digital benefits realisation

What you'll learn

You'll cover the core components of digital business, which include:

• how systems are built on disruptive technologies and create strategic advantages
• how to foster innovation and analyse the potential of new ventures
• business processes, data analytics, and their functional and technical connections
• project management methods
• change management following the introduction of digital systems
• employability, career paths, and career development in the digital business world