Entry requirements

A 2:2 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

Master the art of modern marketing and conquer the digital age. Develop essential expertise to lead with confidence and thrive in today's business landscape.

Overview

Marketing is the practice of identifying and satisfying customer needs. It has been transformed through:

digitalisation
electronic devices such as computers
the widespread availability of the internet

The demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap.

The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on:

strategic and tactical digital marketing in the modern business environment
how research-led digital marketing informs business decisions
how effective digital marketing responses are scoped, planned, and developed

The programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. Its practical elements will prepare you for the modern business environment.

Course features

The programme has been developed by leading digital marketing academics. It is built on research-led content. It combines theory, methods, practical understanding and critical perspectives. There are close links with practitioners through guest lectures and field trips.

The dissertation module allows you to complete an individual piece of supervised research. This can be on a specific area of interest to you.

What you'll learn

This programme focuses specifically on key aspects of marketing in a digital context. Over the course of the programme you will:

develop your digital marketing skills and practice
consider digital marketing in a range of contexts
use a wide range of analytical and creative tools
develop a critical perspective that will support a professional career
engage in academic research within digital marketing
be able to put theory into practice
learn to consider the ethical implications of digital marketing
engage with digital marketing professionals and professional bodies

A range of bespoke modules cover:

digital consumer behaviour
digital marketing communications
digital marketing strategy
omnichannel retailing
social media marketing

Optional modules cover:

digital marketing analytics
customer-relationship management

Information for international students

See Newcastle University's course entry for more information

Fees and funding

See Newcastle University's course entry for more information

Qualification, course duration and attendance options

MSc
full time
12 months
- Campus-based learningis available for this qualification

Course contact details

Name: Kirk Dodds - Degree Programme Director
Email: nubs.recruitment@ncl.ac.uk

Phone: +44 (0) 191 208 1503

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Digital Marketing