Research course

Marketing

Institution
Newcastle University · Newcastle University Business School
Qualifications
MPhilPhD

Entry requirements

An upper second-class Honours degree and preferably a merit master's degree, or international equivalent, in a relevant subject.

Months of entry

September

Course content

Our Marketing MPhil and PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.
Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.
Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.
Specific areas of research expertise include:
•consumer behaviour
•retail marketing
•international marketing
•marketing communications
•marketing in the creative industries
•Internet and direct marketing
•marketing strategy
There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:
•the methods, techniques and approaches needed to produce such knowledge
•the wider context of the subject of study.

Information for international students

To study this course you need to meet our Band 9 English Language requirements: Direct Entry: IELTS 7.0 overall (with 6.5 in writing and a minimum of 6.0 in all other sub-skills). If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.

Fees and funding

Please see online Prospectus for further information.

Qualification and course duration

MPhil

full time
12 months
part time
24 months

PhD

full time
36 months
part time
72 months

Course contact details

Name
Carolyn Watkin, Newcastle University Business School
Email
nubs@ncl.ac.uk
Phone
+44 (0) 191 208 1503