Cross-Cultural Communication and International Marketing

Entry requirements

A 2:2 honours degree, or international equivalent, in the following disciplines:

• Anthropology
• Communication
• Ethnography
• Intercultural Communication
• International Relations
• Linguistics
• Philosophy
• Psychology
• Politics
• Social Anthropology
• Social Psychology
• Sociology
• TESOL
• Modern Foreign Languages
• Accounting
• E-Commerce
• Economics
• International Trade
• Management
• Marketing

We will consider your application if you are a graduate in any of the following disciplines, and have relevant professional experience (for example in an international organisation or a cross-cultural context):

• education
• area studies
• English
• geography
• history
• law
• translation

We may consider your application if:

• you are a graduate in any other discipline and have relevant professional experience (for example in an international organisation or a cross-cultural context) or
• have lower or non-standard qualifications, and have relevant professional experience (for example in an international organisation or a cross-cultural context)

Months of entry

September

Course content

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

Overview

The Cross-Cultural Communication and International Marketing MA offers theory, research, and practical training. This covers international and intercultural communication, as well as approaches to understanding areas such as marketing theories, global communications, and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA.

Read more about the Cross-Cultural Communication MA.

Academic staff in politics from Newcastle University Business School (NUBS) deliver this specialist pathway.

Read more about our staff in the Newcastle University Business School.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

• develop systemic understanding and critical awareness of international marketing theory
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing

Information for international students

See Newcastle University's course entry for more information

Fees and funding

See Newcastle University's course entry for more information