Taught course

International Marketing

Institution
Newcastle University · Newcastle University Business School
Qualifications
MSc

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

Our course allows you to gain a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context. This includes rapidly developing issues surrounding global communications and brand management.
Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.
The MSc is for those who want to study a postgraduate qualification with a commercial focus. The course consists of marketing modules and is recognised by the Chartered Institute of Marketing (CIM). The CIM is one of the world's leading international bodies for marketing and business development. You do not need any prior knowledge of marketing theory to undertake the course.
You will develop relevant research techniques throughout the course. You need these to investigate and critically analyse international marketing issues. You will gain:
  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing

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Information for international students

To study this course you need to meet our Band 6 English Language requirements: Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills). If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.

Fees and funding

See our course fees and funding web page.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Dr Matthew Gorton, Degree Programme Director, Newcastle University Business School
Email
nubs@ncl.ac.uk
Phone
+44 (0) 191 208 1503