Entry requirements

A 2:2 honours degree, or international equivalent, in any subject.

Months of entry

September

Course content

Our course empowers you with the professional knowledge, marketing expertise, strategic vision, global perspective, and technological acumen needed to navigate challenges and excel in the fast-evolving landscape of international marketing.

Overview

The international marketing landscape is driven by:

global consumer trends
brand strategy and communication
market competition and innovation
digital transformation
sustainable and ethical practices

This requires businesses to:

embrace a strategic, data-driven, and customer-focused approach, sensitive to cultural nuances
harness technology, innovation, and sustainable and ethical practices to compete in global markets
develop robust global brands
effectively engage diverse international audiences across cultures

Key features

Our International Marketing MSc offers:

Comprehensive knowledge

You will master:

market strategy
consumer insights
global branding
cross-cultural communication
digital marketing
sustainable and ethical practices
Practical skills

You will apply advanced marketing theories to real-world global business challenges;

Expert-led teaching

You'll learn from leading researchers and industry professionals

Global outlook

You will develop culturally nuanced strategies to excel in diverse international markets

Career-ready competencies

You'll build the knowledge and insights you need to launch a thriving marketing career, regardless of your academic background.

If you have the ambition to succeed in marketing, this programme will give you the tools, insights, and opportunities to make it happen.

What you'll learn

Our degree specialises in marketing in an international context. It takes a global perspective throughout.

The programme consists of marketing-orientated modules with a strong commercial focus. You will develop a comprehensive understanding of international marketing practices. You'll explore these from both strategic and tactical viewpoints.

Adopting a market-led approach, you will:

develop foundational knowledge of marketing principles and practices
master key concepts and theories that underpin international marketing
develop professional techniques for effective international marketing
build skills to address complex international marketing challenges, including cultural and ethical considerations
conduct market research to analyse consumer behaviour, business performance, and sustainable market trends

Information for international students

See Newcastle University's course entry for more information

Fees and funding

See Newcastle University's course entry for more information

Qualification, course duration and attendance options

MSc
full time
12 months
- Campus-based learningis available for this qualification

Course contact details

Name: Dr Yu Ye (Degree Programme Director)
Email: nubs.recruitment@ncl.ac.uk

Phone: +44 (0) 191 208 1503

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International Marketing