Creative and Cultural Industries Management

Entry requirements

A 2:2 honours degree, or international equivalent, in an arts, humanities, social sciences or business discipline.

We will also consider your application on an individual basis if you have lower or non-standard qualifications in any discipline alongside relevant professional experience.

Months of entry

September

Course content

Develop the knowledge, skills, and practical experience to thrive in the fast changing, global creative cultural industry.

Overview

Blend academic insights with real-world experience. Develop expertise and confidence in fields such as music, heritage, tourism and media.

On our Creative Cultural Industries Management MA you'll learn how to lead change and drive growth in a variety of sectors. whether in public, private, or non-profit organisations.

Learn about the key concepts, topics, and skills through modules taught at the School of Arts and Cultures and the triple accredited (EQUIS, AACSB, and AMBA) Newcastle University Business School.

You'll also draw upon expertise from research expertise in the wider University community, including the Creative Industries Policy and Evidence Centre (Creative PEC), which is led by Newcastle University Business School in collaboration with the Royal Society of Arts

Creative PEC provides independent research and policy recommendations for the creative industries.

Our programme has one general, and four specialist pathways. You can select a pathway to suit your individual needs, background and career aspirations. As well as the main ‘Creative and Cultural Industries Management’ pathway, you can choose from:

• Music Enterprise
• Tourism and Heritage
• Writing for the Cultural Sector
• Artificial Intelligence

We have strong partnerships with local and national media, digital studios, creative and cultural organisations. These include University strategic partners such as:

• The Glasshouse
• Opera North
• Tyne and Wear Archives and Museums

You’ll engage with guest speakers including Community Interest Companies (CICs) from the sector, addressing social justice and increasing inclusivity and access to the arts.

In semester 2, you’ll tailor your learning to your aspirations and career goals.

On your final project you'll either focus on an individually designed research topic (an 8,000-word journal article) or a research topic set by a range of external organisations and freelancers (an 8,000-word professional report).

You’ll be studying in a vibrant city campus with easy access to a rich cultural and creative scene. Newcastle is a city with excellent transport links to key creative and media hubs, and less than 3 hours by train from London.

What you'll learn

During your course, you’ll explore:

• Industry trends analysis: understand the evolution of creative industries and using research methods to tackle current challenges
• Adapting to change: navigate social, cultural, and technological shifts in the sector
• Global & institutional contexts: recognise how creative industries intersect with cultural, legal, and political frameworks
• Ethical research & policy: apply research methodologies and understanding economic, policy, and legal frameworks, including intellectual property
• Strategic thinking & problem-solving: develop analytical and planning strategies to drive innovation.
• Cross-disciplinary & entrepreneurial skills: work across disciplines to foster creativity, and apply entrepreneurial approaches
• Communication & leadership: refine writing, speaking, and collaboration skills to advocate for the industry and engage with audiences
• Project & stakeholder management: learn how to plan and execute projects, manage teams, and work with stakeholders
• Cultural & audience engagement: understand marketing, event management, and policy evaluation to drive cultural participation
• Professional development: develop reflective skills, leadership, adaptability, and self-awareness for your long-term career success

Information for international students

See Newcastle University's course entry for more information

Fees and funding

See Newcastle University's course entry for more information