Taught course

Media and Public Relations

Institution
Newcastle University · School of Arts and Cultures
Qualifications
MA

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Entry requirements

A 2:1 honours degree, or international equivalent. We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in the media, broadcast or print journalism.

Months of entry

September

Course content

This course combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.

Your development

Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop:

  • a critical understanding of media, culture and society
  • knowledge to theorise and analyse media and public relations
  • knowledge of media law and public relations regulations in a transnational context
  • an understanding of the strengths and weaknesses of different types of data dissemination
  • analytical and critical skills to assess and conduct research in the field of media and PR
  • the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
  • skills to set up a campaign network and deliver PR campaign messages
  • skills to produce effective press releases.

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Information for international students

To study this course you need to meet our Band 6 English Language requirements: Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills). If you have lower English Language scores, you may be accepted onto a Pre-sessional English Language course.

Fees and funding

See our course fees and funding web page.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Jonathan Ward, Degree Programme Director, School of Arts and Cultures
Email
pgmch@ncl.ac.uk
Phone
+44 (0) 191 208 2493