Media and Public Relations

Entry requirements

A 2:2 honours degree, or international equivalent.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in:

• the media
• broadcasting
• print journalism

Months of entry

September

Course content

Explore the intersection of media, culture, politics and business. Gain the theoretical knowledge and practical skills needed for a career in Public Relations and communications.

Overview

Our MA in Media and Public Relations combines hands-on public relations practice with in-depth media analysis. On our programme you'll explore the intersection of media, culture, politics and business and prepare for a career in a fast-evolving industry.

This Master's in Media and Public Relations is for:

• students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
• PR professionals wishing to develop their academic knowledge and research methods

Teaching draws on the research of specialists in media, communication and cultural studies.

Through the course you'll gain:

• a critical understanding of media, culture and society
• knowledge to theorise and analyse media and public relations
• knowledge of media law and public relations regulations in a transnational context
• an understanding of the strengths and weaknesses of different types of data dissemination
• a critical understanding of the strategic and ethical use of AI within the public relations industry.

You'll also develop valuable professional skills, such as:

• analytical and critical skills to assess and conduct research in the field of media and PR
• the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
• skills to set up a campaign network and deliver PR campaign messages
• skills to produce effective press releases
• written materials for traditional and digital media

What you'll learn

You'll build knowledge, understanding and skills through compulsory and optional modules. You'll carry out independent research into a theme or issue relating to media and public relations for your dissertation.

Information for international students

See Newcastle University's course entry for more information

Fees and funding

See Newcastle University's course entry for more information