Taught course

Luxury Brand Management

Institution
Northumbria University · Faculty of Arts, Design and Social Sciences
Qualifications
MA

Entry requirements

Minimum 2:2 (second class) honours degree or equivalent from a recognised university in any subject.

Months of entry

January, September

Course content

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

Key facts

  • Develop your skills in enterprise and leadership in the growing luxury brand sector
  • Enhance your understanding of the production, distribution and strategic positioning of luxury goods
  • The programme includes a live project, giving you a hands-on experience with a luxury brand company based on real-life situations
  • Prepare yourself for managerial roles in the luxury brand industry
  • Also available as MA Luxury Brand Management with Advanced Practice
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training

Please note this course in only available on our London Campus.

Information for international students

International students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.

Qualification, course duration and attendance options

  • MA
    full time
    12-24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions
Email
bc.applicantservices@northumbria.ac.uk
Phone
0191 227 4453