Taught course

Digital Marketing

Institution
Northumbria University · Faculty of Business and Law
Qualifications
MSc

Entry requirements

Applicants should normally have a minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

Months of entry

September

Course content

Northumbria University's postgraduate degree in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year postgraduate degree has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing. The course content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing so you'll be equipped with the knowledge and skills needed to set you apart from your peers.

It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.

The postgraduate digital marketing course offers the chance to complete a Masters consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of Northumbria University's two-year postgraduate Digital Marketing courses if you choose to.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditations allows students the chance to work towards professional marketing qualifications on graduation through the CIM's IDM's graduate gateway.

Please note this programme is also available at our London campus.

Information for international students

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Admissions
Email
et.admissions@northumbria.ac.uk
Phone
0191 227 4453