Taught course

Digital Marketing

Institution
Northumbria University · Faculty of Business and Law
Qualifications
MSc

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Entry requirements

Applicants should normally have a minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

Months of entry

September

Course content

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication.

The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) advertising
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Social Media Strategy
  • Paid Facebook Advertising
  • Google Analytics and Search Console
  • Google Tag Manager
  • Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

You will also have the chance to complete a Master’s consultancy project in place of a dissertation, and we will discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of Northumbria University's two-year postgraduate Digital Marketing courses if you choose to.

Information for international students

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component.

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Admissions Office
Email
bc.applicantservices@northumbria.ac.uk
Phone
0191 227 4453