Taught course

The impact of storytelling in business (online short course)

Open University · Faculty of Business and Law

Entry requirements

There are no formal academic requirements.

The course will require around 10 hours to complete. You can begin at any time during the life of the course and study at your own pace.

Months of entry


Course content

This course will take you on a learning journey to consider aspects of storytelling at the personal, organisational, and social levels. You’ll learn some key techniques and terminologies around considering stories normatively and critically, as well as seeing how organisations put them to work to help support their objectives. We'll show you how stories can be used as a source of competitive advantage, as well as to support individuals as they navigate the structures and conventions of society. Whatever your job role, you should find some useful insights for how storytelling can help you work more effectively, either through telling your own stories, or hearing and evaluating those of others.

You'll learn to:

  • understand how storytelling is a fundamental part of social and working life
  • explain what types of stories might be heard in a typical workplace and what purposes they might achieve
  • have confidence to communicate a definition of storytelling and its purposes for individuals and social and organisational groups
  • ​outline different sorts of stories: oral and written, formal and informal.

Fees and funding

UK students
International students

Qualification, course duration and attendance options

  • CPD
    0.1 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
End-of-course quiz100

Course contact details

The Open University