Taught course

International Luxury Marketing

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience.

Months of entry

January, September

Course content

Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.

The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions.

If you begin your course in September you have the choice to apply for a one year's of paid supervised work experience (a work placement) in a international luxury marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.

With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.

Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.

Qualification and course duration

MSc

part time
24 months
full time
12 months

MSc sandwich

full time
17 months

Course contact details

Name
Business School Enquiries
Email
business@brookes.ac.uk
Phone
+44 (0)1865 485858