Taught course

International Luxury Marketing

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

  • a minimum of a second-class honours degree
  • or equivalent overseas degree from a recognised institution
  • or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

English language requirements

If English is not your first language you will need to satisfy the university’s English language requirements:

  • IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
  • If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

Months of entry

January, September

Course content

Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.

Your studies will equip you with insight and critical skills, and you will:

  • learn to assess situations from financial, commercial and cultural standpoints
  • learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
  • develop marketing strategies in a luxury context
  • understand how building customer trust and championing luxury brands is critical
  • learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.

With the sandwich mode, you can apply for a year’s paid, supervised work in a luxury marketing role to prepare you for your career. This is available if you start the course in September.

Information for international students

Pathways courses for international and EU students

We offer a range of courses to help you meet the entry requirements for your postgraduate course and also familiarise you with university life in the UK.

Take a Pre-Master's course to develop your subject knowledge, study skills and academic language level in preparation for your master's course.

If you need to improve your English language, we offer pre-sessional English language courses to help you meet the English language requirements of your chosen master’s course.

Fees and funding

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
  • MSc sandwich
    full time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Enquiries
Email
query@brookes.ac.uk
Phone
+44 (0) 1865 484848