Taught course

International Luxury Marketing

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience.

Months of entry

January, September

Course content

Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.

You have the choice of taking a one-year work placement or a work-based project instead of a dissertation. By gaining this professional experience you will be well prepared for your future career.

The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions.

With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.

Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.

Compulsory Modules:

Introduction to the Principles of Marketing
This module introduces the key principles of marketing by studying the theories that underpin the subject.

Understanding Customer Behaviour
You will critically appraise the behaviours of customers and their interactions with marketing.

Research Methods for Marketing

This module delivers the skills that enable you to conduct marketing research independently.

Professional and Academic Development for Marketers
This professional and academic skills development module helps you to become a lifelong learner and enhances your employability.

Digital Marketing and Analytics

You will explore the macro and micro impacts of digital technology on marketing management, before looking at the issues of implementing and executing a digital marketing campaign.

Global Marketing Strategy
You will build on the Principles of Marketing module, and explore the global marketing environment.

International Luxury Marketing
This module examines the strategic decisions involved in luxury marketing and luxury brand management.

Managing the Luxury Experience

This module links operations management to the core strategic aspects of international luxury retail management across different channels.

Elective Modules - you will also choose one from the following three modules:

  • Dissertation.
  • Work Based Project.
  • Work Placement.

Fees and funding

Please see our website:

Qualification and course duration

MSc

part time
24 months
full time
12 months

MSc sandwich

full time
17 months

Course contact details

Name
Business School Enquiries
Email
business@brookes.ac.uk
Phone
+44 (0)1865 485858