Taught course

Marketing

Institution
Oxford Brookes University · Business School
Qualifications
MScMSc sandwich

Entry requirements

Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a good second-class honours degree; or equivalent overseas degree from a recognised institution; or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience.

Months of entry

January, September

Course content

The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills that employers are looking for. You also have the opportunity of a one-year paid work placement in a marketing role or you can complete either a dissertation or work-based project.

We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of:

Customer behaviours and expectations, and the variety of channels used to interact with customers;
Analysing marketing data;
Devising marketing strategy for global brands and organisations.

We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.

You will study six compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you also have the opportunity of a one-year paid work placement in a marketing role or you can complete either a dissertation or work-based project.

Compulsory Modules:

Introduction to the Principles of Marketing
This module introduces the key principles of Marketing by studying the theories that underpin Marketing.

Understanding Customer Behaviour
You will critically appraise the behaviours of customers and their interactions with marketing.

Professional and Academic Development for Marketers
This professional and academic skills development module helps you to become a lifelong learner and enhances your employability.

Research Methods for Marketing
This module delivers the skills that enable you to conduct marketing research independently.

Digital Marketing and Analytics
You will explore the macro and micro impacts of digital technology on marketing management.

Global Marketing Strategy
You will build on the Principles of Marketing module, and explore the global marketing environment.

Elective Modules:

Customer Insight and Engagement
You explore how to acquire, retain and grow the share of wallet of good customers, as well as how to demote undesirable customers without triggering revenge behaviours.

Digital and Social Media Marketing Strategy
This module builds on the work undertaken in Customer Insight and Engagement and takes a strategic perspective of the digital and social media environment.

Brand and Marketing Communications
You will explore the role and usage of contemporary brand and marketing communications and the fundamental insight that an organisation's brand strategy needs to be at the heart of all its marketing communications activities.

Strategic Brand Management
You will examine how brands are created and successfully managed.

International Luxury Marketing
This module examines the strategic decisions involved in luxury marketing and luxury brand management.

Managing the Luxury Experience
This module links operations management to the core strategic aspects of international luxury retail management across different channels.

You must also choose 1 of the following:

Dissertation;
Work Based Project;
Placement.

Information for international students

If English is not your first language you will need to have the following level of English language competency: Minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).

Fees and funding

Please see our website.

Qualification and course duration

MSc

part time
24 months
full time
12 months

MSc sandwich

full time
17 months

Course contact details

Name
Business School Enquiries
Email
business@brookes.ac.uk
Phone
+44 (0) 1865 485858